Feel free to share our 5-part series on international copywriting…
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Article Summaries
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International copywriting
→ No CommentsTags: public relations · adaptation · transcreation · translation agencies · branding · business · copywriting · marketing
Sampling of blog entries that mention Japanese translation
We have a look at bloggers’ articles related to Japanese translation.
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→ No CommentsTags: Japanese translation · Particular cases · People
Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results
Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.
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→ No CommentsTags: branding · Japanese translation · translation · copywriting · Practical wisdom · marketing · Projects
Free Japanese translation?
→ No CommentsTags: Japanese translation
Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency
Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures.
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→ No CommentsTags: translation agencies · copywriting · marketing · Practical wisdom
Translation agencies in the blogosphere, Spring 2008
→ 2 CommentsTags: translation agencies · translation · business · People
WordPress search engine optimization 101: Connecting people to content
WordPress SEO tips from Brad Spencer: Know your niche. Build your content. Hack your themes. Clean out blogrolls and other junk. Avoid duplicate content. Ping the right places.
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→ No CommentsTags: seo · marketing
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
→ 1 CommentTags: translation agencies · adaptation · branding · copywriting · marketing · People
Dealing with special sensitivities – a real-world international copywriting case study
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
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→ No CommentsTags: small business · copywriting · business · Particular cases · People
Reality check: International advertising
Is translation interchangeable with international copywriting? What’s the difference? Read on…
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→ 5 CommentsTags: Japanese translation · adaptation · transcreation · public relations · translation agencies · copywriting · branding · marketing
Do you believe in transcreation?
So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?
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→ 5 CommentsTags: adaptation · transcreation · branding · translation · copywriting · marketing
English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)
Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid.
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→ 3 CommentsTags: Japanese translation · translation agencies · branding · copywriting · Practical wisdom
Tokyo subway? No, global Web Trends Map…
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
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→ 1 CommentTags: branding · web development · business · marketing · People
About “Marketing on the Japanese web”
→ No CommentsTags: marketing · Purpose
Clients’ confusions about the difference between translation memory and machine translation
I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools.
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→ 10 CommentsTags: public relations · Japanese translation · translation agencies · localization · copywriting · translation · Practical wisdom
Outsourcing Japanese translation
If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.
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→ No CommentsTags: translation agencies · public relations · localization · translation · copywriting · People
Whatever you’re successfully marketing in English, you can probably market in Japanese.
Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.
How different are Japanese web users, anyway?
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→ No CommentsTags: localization · branding · marketing · Practical wisdom
Marketing on the Japanese web will launch in February 2008!
If you’re involved in the translation industry, agency work, localization, copywriting or related fields, this blog is for you. Would like to get an announcement after the first five articles are up? Use our free sign-up form at the top right of this page. We’ll put your on our announcement list!
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→ No CommentsTags: Projects
