East Asia Translation Business News
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SDL’s LSP Partner Program
One major step in developing the translation/localization industry.
Sharing company data: Tips for translation agencies that buy from, or sell to, other translation agencies
Improving internal data sharing between LSPs by improving vendor questionnaires. Learn what you can do to facilitate the process.
Defining and maintaining a core brand essence globally
Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
International copywriting
Feel free to share our 5-part series on international copywriting…
Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results
Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.
Free Japanese translation?
New to this blog? Can we help you with Japanese translation?
Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency
Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures.
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
What is an “adaptation agency”? Find out here.
Dealing with special sensitivities – a real-world international copywriting case study
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
Reality check: International advertising
Is translation interchangeable with international copywriting? What’s the difference? Read on…
Do you believe in transcreation?
So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?
English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)
Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid.
Tokyo subway? No, global Web Trends Map…
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
About “Marketing on the Japanese web”
Just a bit of news regarding our blog…
Clients’ confusions about the difference between translation memory and machine translation
I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools.
Outsourcing Japanese translation
If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.
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Whatever you’re successfully marketing in English, you can probably market in Japanese.
Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.
How different are Japanese web users, anyway?
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About (+ links, below)
Want to know who we are? Just scroll down. About our blog “Marketing on the Japanese web” is read by professionals involved in the art of international business persuasion – including a wide range of people working in translation, localization, copywriting, search marketing, global and ethnic branding, and so on. Whether you’re an agency professional, […]
Marketing on the Japanese web will launch in February 2008!
If you’re involved in the translation industry, agency work, localization, copywriting or related fields, this blog is for you. Would like to get an announcement after the first five articles are up? Use our free sign-up form at the top right of this page. We’ll put your on our announcement list!