Defining and maintaining a core brand essence globally
Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
Category Archives: adaptation
International copywriting
Feel free to share our 5-part series on international copywriting…
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
What is an “adaptation agency”? Find out here.
Reality check: International advertising
Is translation interchangeable with international copywriting? What’s the difference? Read on…
Do you believe in transcreation?
So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?