Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
Read the full article.
Entries Tagged as 'adaptation'
Defining and maintaining a core brand essence globally
July 9th, 2009 · No Comments
Tags: branding · adaptation · copywriting · business · Practical wisdom · People
International copywriting
June 13th, 2008 · No Comments
Feel free to share our 5-part series on international copywriting…
Read the full article.
Tags: public relations · adaptation · transcreation · translation agencies · branding · business · copywriting · marketing
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
April 25th, 2008 · 2 Comments
What is an “adaptation agency”? Find out here.
Read the full article.
Tags: translation agencies · adaptation · branding · copywriting · marketing · People
Reality check: International advertising
April 1st, 2008 · 6 Comments
Is translation interchangeable with international copywriting? What’s the difference? Read on…
Read the full article.
Tags: Japanese translation · adaptation · transcreation · public relations · translation agencies · copywriting · branding · marketing
Do you believe in transcreation?
March 31st, 2008 · 5 Comments
So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?
Read the full article.
Tags: adaptation · transcreation · branding · translation · copywriting · marketing
