These days, savvy companies and brands want their localized copy to do more than just sell. Quick Lingo’s Robert Davies notes that many of their clients are “interested in promoting or even creating a whole lifestyle to which what they produce is integral.”

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Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.

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Feel free to share our 5-part series on international copywriting…

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What is an “adaptation agency”? Find out here.

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Is translation interchangeable with international copywriting? What’s the difference? Read on…

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So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?

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