Marketing on the Japanese web: Japanese translation, copywriting, copy adaptation and transcreation, etc., blogged in plain English.

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Entries Tagged as 'branding'

International copywriting

June 13th, 2008 · No Comments

Feel free to share our 5-part series on international copywriting…

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Tags: public relations · adaptation · transcreation · translation agencies · branding · business · copywriting · marketing

Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results

May 28th, 2008 · No Comments

Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.

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Tags: branding · Japanese translation · translation · copywriting · Practical wisdom · marketing · Projects

Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”

April 25th, 2008 · 1 Comment

What is an “adaptation agency”? Find out here.

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Tags: translation agencies · adaptation · branding · copywriting · marketing · People

Reality check: International advertising

April 1st, 2008 · 6 Comments

Is translation interchangeable with international copywriting? What’s the difference? Read on…

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Tags: Japanese translation · adaptation · transcreation · public relations · translation agencies · copywriting · branding · marketing

Do you believe in transcreation?

March 31st, 2008 · 5 Comments

So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?

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Tags: adaptation · transcreation · branding · translation · copywriting · marketing

English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)

March 30th, 2008 · 3 Comments

Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid.

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Tags: Japanese translation · translation agencies · branding · copywriting · Practical wisdom

Tokyo subway? No, global Web Trends Map…

March 1st, 2008 · 1 Comment

Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”

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Tags: branding · web development · business · marketing · People

Whatever you’re successfully marketing in English, you can probably market in Japanese.

November 15th, 2007 · No Comments

Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.

How different are Japanese web users, anyway?

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Tags: localization · branding · marketing · Practical wisdom