Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.

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Feel free to share our 5-part series on international copywriting…

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Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.

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Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures.

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What is an “adaptation agency”? Find out here.

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Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.

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Is translation interchangeable with international copywriting? What’s the difference? Read on…

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So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?

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Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid.

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I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools.

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If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.

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