Marketing on the Japanese web: Japanese translation, copywriting, copy adaptation and transcreation, etc., blogged in plain English.

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Entries Tagged as 'localization'

SDL’s LSP Partner Program

August 3rd, 2010 · No Comments

One major step in developing the translation/localization industry.

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Tags: business · localization · translation agencies

Clients’ confusions about the difference between translation memory and machine translation

February 8th, 2008 · 11 Comments

I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools.

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Tags: copywriting · Japanese translation · localization · Practical wisdom · public relations · translation · translation agencies

Outsourcing Japanese translation

February 1st, 2008 · No Comments

If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.

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Tags: copywriting · localization · People · public relations · translation · translation agencies

Whatever you’re successfully marketing in English, you can probably market in Japanese.

November 15th, 2007 · No Comments

Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.

How different are Japanese web users, anyway?

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Tags: branding · localization · marketing · Practical wisdom