Feel free to share our 5-part series on international copywriting…
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Entries Tagged as 'marketing'
International copywriting
June 13th, 2008 · No Comments
Tags: public relations · adaptation · transcreation · translation agencies · branding · business · copywriting · marketing
Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results
May 28th, 2008 · No Comments
Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.
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Tags: branding · Japanese translation · translation · copywriting · Practical wisdom · marketing · Projects
Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency
May 19th, 2008 · No Comments
Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures.
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Tags: translation agencies · copywriting · marketing · Practical wisdom
WordPress search engine optimization 101: Connecting people to content
April 26th, 2008 · No Comments
WordPress SEO tips from Brad Spencer: Know your niche. Build your content. Hack your themes. Clean out blogrolls and other junk. Avoid duplicate content. Ping the right places.
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Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
April 25th, 2008 · 1 Comment
What is an “adaptation agency”? Find out here.
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Tags: translation agencies · adaptation · branding · copywriting · marketing · People
Reality check: International advertising
April 1st, 2008 · 5 Comments
Is translation interchangeable with international copywriting? What’s the difference? Read on…
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Tags: Japanese translation · adaptation · transcreation · public relations · translation agencies · copywriting · branding · marketing
Do you believe in transcreation?
March 31st, 2008 · 5 Comments
So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?
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Tags: adaptation · transcreation · branding · translation · copywriting · marketing
Tokyo subway? No, global Web Trends Map…
March 1st, 2008 · 1 Comment
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
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Tags: branding · web development · business · marketing · People
About “Marketing on the Japanese web”
February 28th, 2008 · No Comments
Just a bit of news regarding our blog…
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Whatever you’re successfully marketing in English, you can probably market in Japanese.
November 15th, 2007 · No Comments
Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.
How different are Japanese web users, anyway?
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Tags: localization · branding · marketing · Practical wisdom
