Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
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Entries Tagged as 'People'
Defining and maintaining a core brand essence globally
July 9th, 2009 · No Comments
Tags: adaptation · branding · business · copywriting · People · Practical wisdom
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
April 25th, 2008 · 2 Comments
What is an “adaptation agency”? Find out here.
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Tags: adaptation · branding · copywriting · marketing · People · translation agencies
Dealing with special sensitivities – a real-world international copywriting case study
April 10th, 2008 · No Comments
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
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Tags: business · copywriting · Particular cases · People · small business
Tokyo subway? No, global Web Trends Map…
March 1st, 2008 · 1 Comment
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
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Tags: branding · business · marketing · People · web development
Outsourcing Japanese translation
February 1st, 2008 · No Comments
If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.
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Tags: copywriting · localization · People · public relations · translation · translation agencies
