Defining and maintaining a core brand essence globally
Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
What is an “adaptation agency”? Find out here.
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.