Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
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Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
Read the full article.
Tags: branding · adaptation · copywriting · business · Practical wisdom · People
We have a look at bloggers’ articles related to Japanese translation.
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Tags: Japanese translation · Particular cases · People
Some recent posts relevant to the industry
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Tags: translation agencies · translation · business · People
What is an “adaptation agency”? Find out here.
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Tags: translation agencies · adaptation · branding · copywriting · marketing · People
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
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Tags: small business · copywriting · business · Particular cases · People
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
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Tags: branding · web development · business · marketing · People
If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you’ll find this of interest.
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Tags: translation agencies · public relations · localization · translation · copywriting · People