Marketing on the Japanese web: Japanese translation, copywriting, copy adaptation and transcreation, etc., blogged in plain English.

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Entries Tagged as 'Practical wisdom'

East Asia Translation Business News

March 30th, 2011 · No Comments

New: East Asia Translation Business News. We can collaborate just by following each other on Twitter.

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Tags: business · Japanese translation · marketing · Practical wisdom · public relations · seo · translation · translation agencies · web development

Sharing company data: Tips for translation agencies that buy from, or sell to, other translation agencies

August 3rd, 2010 · No Comments

Improving internal data sharing between LSPs by improving vendor questionnaires. Learn what you can do to facilitate the process.

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Tags: Practical wisdom · translation agencies

Defining and maintaining a core brand essence globally

July 9th, 2009 · No Comments

Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.

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Tags: adaptation · branding · business · copywriting · People · Practical wisdom

Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results

May 28th, 2008 · No Comments

Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company.

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Tags: branding · copywriting · Japanese translation · marketing · Practical wisdom · Projects · translation

Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency

May 19th, 2008 · No Comments

Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures.

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Tags: copywriting · marketing · Practical wisdom · translation agencies

English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)

March 30th, 2008 · 3 Comments

Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid.

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Tags: branding · copywriting · Japanese translation · Practical wisdom · translation agencies

Clients’ confusions about the difference between translation memory and machine translation

February 8th, 2008 · 11 Comments

I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools.

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Tags: copywriting · Japanese translation · localization · Practical wisdom · public relations · translation · translation agencies

Whatever you’re successfully marketing in English, you can probably market in Japanese.

November 15th, 2007 · No Comments

Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it’s probable that there are buyers in Japan as well.

How different are Japanese web users, anyway?

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Tags: branding · localization · marketing · Practical wisdom