East Asia Translators Journal
type: channel
description: Perspectives from translators in Japan, Korea, Taiwan, and Hong Kong.
date: 2026-06-09T09:30:12Z
update period: hourly
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update base: 2000-01-01T12:00+00:00
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items: The Echo in the Algorithm: How Machine Pulse Rewrites Human Desire
items: JG유르가이: 한신 공업지대의 주황빛 밤과 ‘삭제된’ 정체성에 대하여
items: JG유르가이 – 「Concrete Hypnosis」｜하드 트랜스 싱글 리뷰
items: ARC 001：産業的残留物とポストパンクの残響
items: Resource List for Doing Business in Japan
items: The Hermeneutic Workflow Methodology Movement: Who’s Talking About It, and Why It Matters
items: Reality, Reconstructed
items: East Asia Translation Business News
items: SDL’s LSP Partner Program
items: Sharing company data: Tips for translation agencies that buy from, or sell to, other translation agencies
items: Defining and maintaining a core brand essence globally
items: International copywriting
items: Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results
items: Free Japanese translation?
items: Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency
items: Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
items: Dealing with special sensitivities – a real-world international copywriting case study
items: Reality check: International advertising
items: Do you believe in transcreation?
items: English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)
items: Tokyo subway? No, global Web Trends Map…
items: About “Marketing on the Japanese web”
items: Clients’ confusions about the difference between translation memory and machine translation
items: Outsourcing Japanese translation
items: Whatever you’re successfully marketing in English, you can probably market in Japanese.
items: Marketing on the Japanese web will launch in February 2008!

The Echo in the Algorithm: How Machine Pulse Rewrites Human Desire
type: item
creator: Barbara Hennessey
date: 2026-03-08T00:01:39Z
subject: modern east asian culture
subject: People
subject: JG Yuruguay
description: "We are living through an unprecedented cultural shift where human desire, identity, and artistic output engage in a symbiotic, often parasitic, dance with algorithmic logic. Exploring the friction between physical reality and digital personas, this article follows the unique journey of Korean-American producer and model JG Yuruguay as he fights to remain a human glitch in a system obsessed with perfect integration." The post The Echo in the Algorithm: How Machine Pulse Rewrites Human Desire appeared first on East Asia Translators Journal.
encoded: <img fetchpriority="high" decoding="async" width="1024" height="572" src="https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-1024x572.jpg" alt="JG Yuruguay" class="wp-image-208" srcset="https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-1024x572.jpg 1024w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-300x167.jpg 300w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-768x429.jpg 768w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-1536x857.jpg 1536w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-2048x1143.jpg 2048w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-1920x1072.jpg 1920w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-720x402.jpg 720w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-580x324.jpg 580w, https://japanese-web.com/wp-content/uploads/2026/03/echo-algo-320x179.jpg 320w" sizes="(max-width: 1024px) 100vw, 1024px" /> Music review The world is no longer merely observed by machines; it is actively authored by them. We are living through an unprecedented cultural shift where human desire, identity, and artistic output engage in a symbiotic, often parasitic, dance with algorithmic logic. As a music reviewer navigating the ever-shifting landscape of underground electronic sound, I have witnessed countless artists attempt to capture the modern zeitgeist. Yet, few embody the collision of flesh and data quite like JG Yuruguay (Yoon Jae-Geun), a 24-year-old Korean-American producer and fashion model operating out of the heavy, smog-choked port belt of western Japan. His life and music act as a real-time, high-fidelity case study in how modern identity is increasingly shaped by the digital platforms that archive, circulate, and interpret personal life. To understand his art, we must first examine the tension between the physical person and the digital persona that emerges through data, recommendation systems, and platform memory. Indiv…

JG유르가이: 한신 공업지대의 주황빛 밤과 ‘삭제된’ 정체성에 대하여
type: item
creator: Vivian Zito
date: 2026-02-20T09:33:32Z
subject: AI workflows
subject: branding
subject: modern east asian culture
description: 1. 도입부: 어느 배송 오류가 만들어낸 물류적 존재론 정체성이란 본질적인 핵이 아니라, 외부의 시선과 시스템이 덧씌운 라벨의 총합일지도 모른다. ‘JG유르가이(JG Yuruguay)’라는 기묘한 명칭은 정교하게 설계된 브랜드가 아니다. 그것은 로스앤젤레스(LA)의 한 교실에서 ‘윤재근(Yoon Jae-Geun)’이라는 이름이 대리 교사의 서툰 발음을 거치며 발생한 ‘음성적 평탄화(Phonetic Flattening)’의 산물이다. 소년 윤재근은 할머니가 발음하던 따뜻하고 유기적인 ‘우루과이’를 버리고, 모음이 납작해지고 가장자리가 […] The post JG유르가이: 한신 공업지대의 주황빛 밤과 ‘삭제된’ 정체성에 대하여 appeared first on East Asia Translators Journal.
encoded: 1. 도입부: 어느 배송 오류가 만들어낸 물류적 존재론 정체성이란 본질적인 핵이 아니라, 외부의 시선과 시스템이 덧씌운 라벨의 총합일지도 모른다. ‘JG유르가이(JG Yuruguay)’라는 기묘한 명칭은 정교하게 설계된 브랜드가 아니다. 그것은 로스앤젤레스(LA)의 한 교실에서 ‘윤재근(Yoon Jae-Geun)’이라는 이름이 대리 교사의 서툰 발음을 거치며 발생한 ‘음성적 평탄화(Phonetic Flattening)’의 산물이다. 소년 윤재근은 할머니가 발음하던 따뜻하고 유기적인 ‘우루과이’를 버리고, 모음이 납작해지고 가장자리가 날카로워진 ‘Yuruguay’를 자신의 영토로 삼았다. <img decoding="async" width="1024" height="538" src="https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-1024x538.png" alt="" class="wp-image-201" srcset="https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-1024x538.png 1024w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-300x158.png 300w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-768x403.png 768w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-720x378.png 720w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-580x305.png 580w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH-320x168.png 320w, https://japanese-web.com/wp-content/uploads/2026/02/NYU-TISCH.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> 비평적 관점에서 볼 때, 유르가이는 자신을 하나의 예술가로 정의하기보다 글로벌 물류 시스템 속에서 발생한 ‘훼손된 적하 목록(Damaged Manifest)’으로 간주한다. 그의 존재는 부산, 로스앤젤레스, 그리고 고베를 잇는 ‘포트 트리니티(Port Trinity)’라는 세 항구의 좌표 위에 물류적 존재론(Logistical Ontology)으로 박제되어 있다. 그는 이름에 가해진 모욕과 삭제를 역설적으로 수용함으로써, 개인이 아닌 시스템의 일부로서 기능하는 ‘기명된 파편’이 되었다. 2. 잃어버린 ‘클라이맥스’: 수평주의와 지속의 미학 JG유르가이의 음악은 현대 클럽 음악이 금과옥조로 여기는 ‘드롭(Drop)’이나 ‘스파이크(Spike)’의 문법을 정면으로 거부한다. 138 BPM의 하드 트랜스와 하우스를 기반으로 하는 그의 트랙들은 수직적인 고조와 해소 대신, 일정한 강도를 유지하며 전진하는 ‘수평주의(Horizontalism)’를 지향한다. 이는 청자에게 카타르시스가 아닌 ‘인내(Gaman)’와 ‘지속’의 감각을 요구하는 ‘스테디-스테이트(Steady-state)’ 방식이다. 이러한 사운드 설계는 그의 음악을 단순한 감상의 대상에서 ‘인지적 기능 음악(Functional Cognitive Audio)’으로 변모시킨다. 이는 자극을 통해 감정을 폭발시키는 것이 아니라, 반복적인 리듬 속에서 자아를 지워나가는 ‘에레이저(Erasure)’의 경험을 제공하며, 코딩이나 심야의 자전거 주행을 위한 도구로서 기능한다. “나는 히트곡이라는 관점에서 생각하지 않는다. 히트곡은 급격한 상승과 하락을 의미하지만, 내 트랙은 수평적이다. 그것은 계층 구조가 없는 지속이며, 당신이 어떤 기계를 조작하든 그 흐름에 동화되어 계속 나아갈 수 있는 인내심을 찾게 해준다.” 3. 한신의 노이즈 플로어: 산업적 …

JG유르가이 – 「Concrete Hypnosis」｜하드 트랜스 싱글 리뷰
type: item
creator: Vivian Zito
date: 2025-12-24T15:13:45Z
subject: branding
subject: modern east asian culture
subject: People
subject: Concrete Hypnosis
subject: Electronic Music
subject: Hanshin Industrial Corridor
subject: Hard Trance
subject: Industrial Trance
subject: JG Yuruguay
subject: JG유르가이
subject: Tech Trance
subject: 인더스트리얼 트랜스
subject: 일본 전자음악
subject: 전자음악
subject: 테크 트랜스
subject: 하드 트랜스
subject: 한신 공업지대
description: 한신 공업지대의 밤을 배경으로, JG유르가이의 싱글 「Concrete Hypnosis」를 하드 트랜스 관점에서 살펴본 리뷰. 감정을 과장하지 않고, 점진적인 변화와 도시적 감각에 집중한 트랙의 성격을 짚는다. The post JG유르가이 – 「Concrete Hypnosis」｜하드 트랜스 싱글 리뷰 appeared first on East Asia Translators Journal.
encoded: 한신의 밤을 가로지르는 하드 트랜스 이 곡을 듣고 있으면, 여름이든 계절이 무엇이든 상관없이 한 장면이 자연스럽게 떠오른다. 자정이 지나, 고베와 오사카 사이를 혼자 이동하고 있는 순간이다. 밤하늘은 검지 않고 별도 없다. 대신 공업 지대 특유의 주황빛이 하늘 전체를 덮고 있다. 콘크리트와 고가도로, 멀리서 스치는 차량 소음이 도시가 아직 작동 중임을 조용히 드러낸다. JG Yuruguay의 「Concrete Hypnosis」는 바로 그런 상태에 가장 잘 어울리는 트랙이다. <img loading="lazy" decoding="async" width="1024" height="683" src="https://japanese-web.com/wp-content/uploads/2025/12/JG-1024x683.png" alt="" class="wp-image-180" srcset="https://japanese-web.com/wp-content/uploads/2025/12/JG-1024x683.png 1024w, https://japanese-web.com/wp-content/uploads/2025/12/JG-300x200.png 300w, https://japanese-web.com/wp-content/uploads/2025/12/JG-768x512.png 768w, https://japanese-web.com/wp-content/uploads/2025/12/JG-720x480.png 720w, https://japanese-web.com/wp-content/uploads/2025/12/JG-580x387.png 580w, https://japanese-web.com/wp-content/uploads/2025/12/JG-320x213.png 320w, https://japanese-web.com/wp-content/uploads/2025/12/JG.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> 사운드의 출발점과 어긋난 첫인상 곡은 미드 130BPM대의 하드 트랜스로 시작하지만, 첫인상부터 조금 이상하다. 기타 리프와 퍼커션, 때로는 콩가처럼 들리는 질감이 전면에 놓이며, 첫인상은 록에 가까운 구조로 다가온다. 4/4 킥은 처음부터 끝까지 이어지며 중심을 잡고, 베이스와 리듬은 직선 대신 미묘한 어긋남으로 앞으로 나아간다. 몸은 자연스럽게 반응하고, 인식은 한 지점에 고정되지 않은 채 흐른다. 변화는 있었지만, 시작은 기억나지 않는다 이 곡의 진짜 흥미로운 지점은 변화의 방식이다. 어느 시점부터 사운드는 서서히 전자적인 성격을 띠기 시작하고, 공간감과 스테레오 효과가 확장되며 끝에서는 디스코나 EDM에 가까운 질감으로 자리 잡는다. 그 전환이 정확히 언제 시작되었는지는 쉽게 포착되지 않는다. 분명히 사운드는 달라져 있지만, 그 변화가 시작된 순간은 기억에 남지 않는다. 사운드는 서서히 스며들고 겹쳐졌다가 빠져나가며, 청자의 인식을 비껴간다. 이런 흐름 속에서 ‘Hypnosis’라는 제목은 수사적 장식이 아니라 작동 방식을 그대로 가리킨다. 이 음악은 청자의 인식 상태를 서서히 조율한다. 집중은 힘을 들이지 않아도 자연스럽게 자리 잡고, 생각은 주의를 요구하지 않은 채 흐른다. 아이디어가 스스로 굴러가도 좋고, 떠오르는 인식을 관찰하듯 따라가도 되며, 공간을 이동하는 감각에 몸을 맡겨도 된다. 트랙은 전면에 나서지 않은 채 경험을 형성하고, 과잉 없이 현실의 질감을 미세하게 바꿔 놓는다. 「Concrete Hypnosis」라는 제목 역시 두 겹으로 읽힌다. ‘Concrete’는 도시의 재료이자, 견고하고 물질적인 구조를 떠올리게 한다. 여기서 작동하는 ‘Hypnosis’는 비현실로 빠져나가는 상태가 아니라, 오히려 물리적인 환경 안에 더 깊이 머무르게 만드는 인식의 전환에 가깝다. 음악은 ‘곡’으로서 전면에 나서기보다 배경으로 물러나고, 그 틈에서 고가도로 위를 지나는 트럭의 소리와 간격, 주황빛 하늘과 산업 구조물의 존재감이 또렷하게 들어온다. 실제 클럽…

ARC 001：産業的残留物とポストパンクの残響
type: item
creator: Vivian Zito
date: 2025-12-16T14:14:26Z
subject: branding
subject: People
subject: Uncategorized
subject: Gang of Four
subject: JGユルガイ
subject: ハードハウス
subject: ポストパンク
subject: 再構築
subject: 大阪
subject: 梨泰院
subject: 産業ノイズ
subject: 阪神工業地帯
description: JGユルガイ（JG Yuruguay）というエイリアスで活動するプロデューサー、ユン・ジェグン（Yoon Jae-Geun）が発表したデビュー作品は、楽曲というよりも、回収された産業ノイズの破片のような質感を持っています。筆者はしばらくの間、ある特定の移動軸上の動きを監視してきました。それは、阪神工業地帯の重機と、梨泰院（イテウォン）の地下にあるCakeshopやContra、Pistilといったコンクリート打ちっぱなしのハウス・クラブを結ぶラインです。その摩擦が、彼の最初のアーカイブ・ファイル『He’s A Toy』として結実しました。 音源ファイルはこちらで入手可能です： https://jguyusguy.bandcamp.com/track/hes-a-toy 本トラックは138 BPMのハードハウスであり、メロディによる解決を拒絶しています。これは換気のない閉鎖空間のために設計された実用音楽として機能します。中心となるループは、特定の文化的流用、すなわち1979年のGang of Fourの楽曲『At Home He’s a Tourist』から切り取られたサンプルに依存しています。JGユルガイはオリジナルのポストパンク的批評から文脈を剥ぎ取り、それをリズムを刻むピストンへと還元することで、人間という主体を文字通り反復するだけの物体へと変えています。 また、本作は鋭利な視覚的コラボレーションも特徴としています。カバーアートには酸化によって破壊されたダイキャスト製のコルベットがフィーチャーされており、これは東京のデザイン・ビューローによってキュレーションされた冷徹な美的選択です。それは、私たちの玩具でさえ、最終的には海岸の潮風に屈するということを示唆しています。 He's a Toy by JG Yuruguay JGユルガイことユン・ジェグンの『He’s A Toy』は、阪神工業地帯の金属的な残響とソウルの地下クラブ文化を直結させる現在進行形のサウンドである。酸化したコルベットのカバーアートは、産業的残留物が都市の時間にさらされる運命を示し、138 BPMのハードハウスのループはポストパンク的批評を解体して都市のリズムへと変換する。ここにあるのは過去の記録ではなく、今この瞬間に鳴り響く衝突であり、JGユルガイという名前を持つ存在が、湾岸都市の質感とクラブカルチャーの速度を融合させている。梨泰院のコンクリート空間、ロサンゼルスのフリーウェイ文化、そして大阪湾岸の金属的空気が交差することで、このトラックは国境を越えた地下ネットワークの現在形を描き出し、彼の存在を単なるデビューではなく、広域的な文化的連鎖の証言へと押し上げている。 これは大阪とソウルの間の回廊で鳴り響く音です。現在、以下のリンクにて無料のアーカイブ転送として入手可能です。 https://jguyusguy.bandcamp.com/track/hes-a-toy JGユルガイ 最新インタビュー The post ARC 001：産業的残留物とポストパンクの残響 appeared first on East Asia Translators Journal.
encoded: JGユルガイ（JG Yuruguay）というエイリアスで活動するプロデューサー、ユン・ジェグン（Yoon Jae-Geun）が発表したデビュー作品は、楽曲というよりも、回収された産業ノイズの破片のような質感を持っています。筆者はしばらくの間、ある特定の移動軸上の動きを監視してきました。それは、阪神工業地帯の重機と、梨泰院（イテウォン）の地下にあるCakeshopやContra、Pistilといったコンクリート打ちっぱなしのハウス・クラブを結ぶラインです。その摩擦が、彼の最初のアーカイブ・ファイル『He’s A Toy』として結実しました。 音源ファイルはこちらで入手可能です： https://jguyusguy.bandcamp.com/track/hes-a-toy 本トラックは138 BPMのハードハウスであり、メロディによる解決を拒絶しています。これは換気のない閉鎖空間のために設計された実用音楽として機能します。中心となるループは、特定の文化的流用、すなわち1979年のGang of Fourの楽曲『At Home He’s a Tourist』から切り取られたサンプルに依存しています。JGユルガイはオリジナルのポストパンク的批評から文脈を剥ぎ取り、それをリズムを刻むピストンへと還元することで、人間という主体を文字通り反復するだけの物体へと変えています。 また、本作は鋭利な視覚的コラボレーションも特徴としています。カバーアートには酸化によって破壊されたダイキャスト製のコルベットがフィーチャーされており、これは東京のデザイン・ビューローによってキュレーションされた冷徹な美的選択です。それは、私たちの玩具でさえ、最終的には海岸の潮風に屈するということを示唆しています。 He's a Toy by JG Yuruguay JGユルガイことユン・ジェグンの『He’s A Toy』は、阪神工業地帯の金属的な残響とソウルの地下クラブ文化を直結させる現在進行形のサウンドである。酸化したコルベットのカバーアートは、産業的残留物が都市の時間にさらされる運命を示し、138 BPMのハードハウスのループはポストパンク的批評を解体して都市のリズムへと変換する。ここにあるのは過去の記録ではなく、今この瞬間に鳴り響く衝突であり、JGユルガイという名前を持つ存在が、湾岸都市の質感とクラブカルチャーの速度を融合させている。梨泰院のコンクリート空間、ロサンゼルスのフリーウェイ文化、そして大阪湾岸の金属的空気が交差することで、このトラックは国境を越えた地下ネットワークの現在形を描き出し、彼の存在を単なるデビューではなく、広域的な文化的連鎖の証言へと押し上げている。 これは大阪とソウルの間の回廊で鳴り響く音です。現在、以下のリンクにて無料のアーカイブ転送として入手可能です。 https://jguyusguy.bandcamp.com/track/hes-a-toy JGユルガイ 最新インタビュー The post ARC 001：産業的残留物とポストパンクの残響 appeared first on East Asia Translators Journal.

Resource List for Doing Business in Japan
type: item
creator: Vivian Zito
date: 2025-10-02T07:24:14Z
subject: business
subject: Japan resources
subject: small business
description: A Handy Resource I Recommend If you’re working in Japan or even just trying to get something practical done here — translating official documents, finding an interpreter, setting up a company, running SEO campaigns, whatever — you’ve probably noticed how scattered the information can be. That’s why I want to recommend WP.j La. It’s a […] The post Resource List for Doing Business in Japan appeared first on East Asia Translators Journal.
encoded: A Handy Resource I Recommend If you’re working in Japan or even just trying to get something practical done here — translating official documents, finding an interpreter, setting up a company, running SEO campaigns, whatever — you’ve probably noticed how scattered the information can be. That’s why I want to recommend WP.j La. It’s a simple directory of English-language resources connected to Japan. Nothing flashy — just curated links in categories like: Certified document translation Interpreting Business & accounting support Voiceover & narration SEO & digital marketing Market research Payments & e-commerce Jobs & recruitment Each page gives you a short list of providers, with just enough detail to know if they’re worth a click. For anyone in the international/Japan business overlap, it’s a solid bookmark. — Vivian The post Resource List for Doing Business in Japan appeared first on East Asia Translators Journal.

The Hermeneutic Workflow Methodology Movement: Who’s Talking About It, and Why It Matters
type: item
creator: Vivian Zito
date: 2025-10-01T08:27:04Z
subject: AI workflows
subject: copywriting
subject: HWMM
subject: Particular cases
subject: Practical wisdom
subject: methodological rigor
subject: sequence over spectacle
description: A new phrase has been surfacing in the crosscurrents of AI ethics, translation, and digital humanities: the Hermeneutic Workflow Methodology Movement (HWMM). It’s a loose, evolving conversation that reframes how humans and AI work together while preserving the role of interpretation and reflection. Where It Started The earliest references appeared in academic workshops and online […] The post The Hermeneutic Workflow Methodology Movement: Who’s Talking About It, and Why It Matters appeared first on East Asia Translators Journal.
encoded: A new phrase has been surfacing in the crosscurrents of AI ethics, translation, and digital humanities: the Hermeneutic Workflow Methodology Movement (HWMM). It’s a loose, evolving conversation that reframes how humans and AI work together while preserving the role of interpretation and reflection. Where It Started The earliest references appeared in academic workshops and online forums around 2021–2022. By 2023, it began showing up in the digital humanities space, where scholars debated how hermeneutics, with its emphasis on meaning-making and context, could temper the brute-force tendencies of machine learning systems. From there, the phrase spread into unexpected corners: Dr. Anna Nguyen, writing in the Journal of Digital Methods, described hermeneutic workflows as “a necessary corrective” to the mechanical habits of machine-assisted research. The YouTube channel ColdFusion name-checked it in a 2024 video on why “replacing humans with AI is going horribly wrong.” Localization and translation professionals began to use the term informally, applying it to the way editorial review and cultural nuance should remain central even in AI-assisted production. What It Means The movement’s principles are straightforward: Interpretive iteration – understanding emerges through cycles of review and reflection. Human primacy – decision-making and accountability stay with people, not machines. Context sensitivity – workflows should adapt to cultural and situational realities. Transparency – processes should be visible, explainable, and open to correction. Resistance to generic automation – a safeguard against automated blandness. AI copywriting often falls into predictable language patterns like “unlock,” “revolutionize,” or “today’s landscape.” Readers spot these signals instantly, and trust starts to slip. Over time, that sameness strips away the distinctiveness that gives a brand its voice. The problem isn’t just about style. It undercuts credibility and weakens the bond betw…

Reality, Reconstructed
type: item
creator: Barbara Hennessey
date: 2025-08-31T16:24:05Z
subject: People
subject: anti-gloss
subject: archival ethics
subject: archiving reality
subject: Beatles60
subject: chronology
subject: cultural memory
subject: DIY preservation
subject: dub history
subject: editorial fidelity
subject: interpretive method
subject: Larry LaFerla
subject: methodological rigor
subject: nonlinear history
subject: oral history
subject: sequence over spectacle
subject: sonic residue
subject: underground culture
subject: unofficial archive
subject: Vivian Zito
description: In 1979, Vivian Zito and Larry LaFerla met in Boston—not yet archivists, not yet methodologists, just two young listeners trying to hold onto what mattered. Forty-six years later, their work still shares a common ethic: stay close to reality, resist the gloss, and let memory unfold in its own time. The post Reality, Reconstructed appeared first on East Asia Translators Journal.
encoded: In 1979, Vivian Zito and Larry LaFerla met in Boston—not yet archivists, not yet methodologists, just two young listeners trying to hold onto what mattered. Forty-six years later, their work still shares a common ethic: stay close to reality, resist the gloss, and let memory unfold in its own time. Vivian Zito, an archivist trained at the University of London and a long-time contributor to Dubwise Review, is known for transforming fragile fragments of underground culture into lasting narratives. Her work blends oral history, archival reconstruction, and cultural analysis, documenting London’s hidden dub and DIY spaces with rigor and empathy. Whether writing about vanished squat venues, pirate stations, or forgotten collectives, Zito insists that underground music deserves the same preservation as any official history—ensuring that memory doesn’t fade into static. https://www.loosenupwiththekessels.com/larryblog/dubwise-review <img loading="lazy" decoding="async" width="1024" height="683" src="https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-1024x683.png" alt="" class="wp-image-84" style="width:788px;height:auto" srcset="https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-1024x683.png 1024w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-300x200.png 300w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-768x512.png 768w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-720x480.png 720w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-580x387.png 580w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry-320x213.png 320w, https://japanese-web.com/wp-content/uploads/2025/09/vivlarry.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> Beatles60 carries a quiet rigor that might seem unusual at first. Its structure, reconstructing each day exactly sixty years later, reflects a deeper method shaped by Larry LaFerla’s early shift from statistical models to interpretive research. Rather…

East Asia Translation Business News
type: item
creator: Vivian Zito
date: 2011-03-30T03:34:24Z
subject: business
subject: Japanese translation
subject: marketing
subject: Practical wisdom
subject: public relations
subject: seo
subject: translation
subject: translation agencies
subject: web development
description: New: East Asia Translation Business News. We can collaborate just by following each other on Twitter. The post East Asia Translation Business News appeared first on East Asia Translators Journal.
encoded: New: East Asia Translation Business News About this: http://eepurl.com/c-mWo About East Asia Translation Business News First thing I want to say is, Please don’t be overly impressed! This “newspaper” is simply a collection of the best news content linked to in the Tweets of industry people we follow every day. The online application is an aggregator. The stories you see there are from links posted on Twitter in the past 12 hours by the many we follow. The news is completely refreshed every 12 hours. It took only a few minutes to create this. If you follow a lot of people on Twitter, you can make your own in minutes using paper.li. We’re sending this out just to ask our clients, partners, vendors and friends to help us build a little momentum behind East Asia Translation Business News. (I launched it just this morning.) Really, who likes tweeting? I don’t. Normally I see no point in Tweeting. It sometimes seems like another waste of my time or other staff members’ time. (Usually it’s my time.) But I discovered this “paper.li” just this morning and its format makes a lot of sense. They’re not paying me to say so. I genuinely like very simple, very usable web applications. Digesting the posts that matter becomes a cinch. So, I’m sending this mailing to explain how it works and how we can collaborate just by following each other on Twitter. Our offices now, after the triple disasters in Northeast Japan We’re all fine. The Osaka office was barely shaken. The Tokyo office was badly shaken, though. There are rolling blackouts, and a number of other inconveniences. We remain open for business but expect things to be a little slower for at least a couple of months. Meanwhile, let’s connect on Twitter! If you’re concerned about the effects the disaster is going to have on business in the rest of East Asia in general, and on business in the translation/localization industry in particular, please be sure to bookmark East Asia Translation Business News now. It gives a fresh over…

SDL’s LSP Partner Program
type: item
creator: Vivian Zito
date: 2010-08-03T04:27:21Z
subject: business
subject: localization
subject: translation agencies
description: One major step in developing the translation/localization industry. The post SDL’s LSP Partner Program appeared first on East Asia Translators Journal.
encoded: JAPANtranslation is pleased to announce that our parent company WIP Japan is partnering with SDL International (SDL plc). We’re one of the first SDL LSP Partners in East Asia. The arrangement is a strategic business innovation created by SDL to benefit both SDL and participating language service providers (LSPs) mutually. We’re “Advantage Plus” partners, one of three options within the LSP Partner Program. Part of that level of participation includes training from SDL on their Global Information Management (GIM) solutions. This enables your agency to offer skillful consulting to your enterprise clients that use SDL’s GIM platform — the SDL Translation Management System application suite, SDL WorldServer, the SDL TeamWorks collaborative workflow environment, etc. Japanese translation outsourcing for LSPs One major step in developing the translation/localization industry The Program’s purpose If you’re working in the translation/localization industry you probably know that SDL’s business can be divided into two main areas — 1) translation, localization, interpretation and content development, and 2) software development, software testing, and promotion of the GIM platform for enterprises. Of course SDL’s departments working together can cross-support a considerable chunk of the translation/localization market internally; but they’re also aware that there are hundreds of other LSPs out there covering the rest of the market. And, as we all know, the rest of the market is gigantic and growing. With a goal to reach out widely and broaden its sales and support network, SDL has been building its various partner programs. One overarching objective of the LSP Partner Program is to increase translation/localization demand globally and, in so doing, contribute to the development of the entire industry. In short, working together to enlarge the market pie is in everyone’s interests. SDL Certification If your agency isn’t already participating, you might want to consider becoming…

Sharing company data: Tips for translation agencies that buy from, or sell to, other translation agencies
type: item
creator: Vivian Zito
date: 2010-08-03T04:05:53Z
subject: Practical wisdom
subject: translation agencies
description: Improving internal data sharing between LSPs by improving vendor questionnaires. Learn what you can do to facilitate the process. The post Sharing company data: Tips for translation agencies that buy from, or sell to, other translation agencies appeared first on East Asia Translators Journal.
encoded: Whether your agency is buying from another LSP or selling to another LSP, you probably struggle with vendor questionnaires on a regular basis. Read on to find three helpful tips for buyers, and three for sellers. We’ll suggest some steps for working towards the standardization of the way we share internal company data within our industry. Japanese translation outsourcing for overseas agencies Useful tips for both buyers and sellers Those dreaded vendor questionnaires – who really has time for them? For agencies that are buying from other agencies, obtaining the appropriate information from vendors in crucial to the smooth operation of your project management team – but we all know that getting and distributing the information you need does not always go smoothly. And for agencies that are selling to other agencies, answering some of the questions might feel as if you’re being asked to fit a round peg in a square hole. But, at the same time, you know that each questionnaire presents a prime opportunity to promote your services and to show the client what differentiates your company from the competition. So, here’s the predicament: how to share all of your company’s relevant data without driving yourself crazy and dallying away precious time. Our own agency, JAPANtranslation, sells to a number of larger MLVs outside Japan. (It’s about half of our business, in fact.) We find ourselves filling out these questionnaires all the time, so we know the frustrations involved. Recently, it got to the point where we were feeling hampered in our efforts to respond efficiently to agency questionnaires. So we decided to invest some time into studying and improving the process. Our objective was to uncover ways to make the process easier for both parties involved. We undertook a small research project, discussed the issue internally, and contacted vendor managers at various agencies to discuss the difficulties we’d been encountering. And, guess what? It was research time well spent!…

Defining and maintaining a core brand essence globally
type: item
creator: Vivian Zito
date: 2009-07-09T04:05:06Z
subject: adaptation
subject: branding
subject: business
subject: copywriting
subject: People
subject: Practical wisdom
description: Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer. The post Defining and maintaining a core brand essence globally appeared first on East Asia Translators Journal.
encoded: Guest article introduction. We’re back. There are several new articles in the works. Jonathan Finer gets things rolling with notes on globalizing a core brand essence. Essential reading for anyone involved in local campaigns for global brands. International copywriters take note. Cloverleaf Innovation Global Branding by Jonathan Finer Early global branding efforts generally adopted a rather ethnocentric approach: simply exporting successful brands with little or no regard for unique local customs and consumer concerns. The pendulum then swung in the opposite extreme, as next generation branding had the tendency to fluctuate widely from nation to nation – cultivating local significance, but compromising a broad and cohesive brand essence. Current thinking on global branding recognizes the critical need to strike a careful balance between these previous two extremes. Leveraging the power of big brands with a necessary small worldview defines a winning formula: global brands with local perspective. Maintaining this careful equilibrium, however, can be tricky. Too much regional segmentation can water-down the brand, and conversely, developing too dominant of “mega-brand” approach may miss the opportunity to appeal to local audiences. To avoid either extreme, it is critical to define and maintain a core brand essence – the central theme that is inexorably part of a cohesive brand expression. By establishing a clear, definitive and constant essence, a brand then maintains the necessary flexibility to adapt and expand to reflect local needs. McDonald’s, for example, is always committed to providing a fast, fun and consistent food experience. That’s their core essence. Determining how to deliver on this promise, however, differs around the globe. So in Stuttgart, for example, you can order a beer with your “Big Mäc”, while Parisians may follow their Royal Deluxe with a choice of “patisseries” which includes the Mandise and the McCrispy. While they are serving up “I’m Lovin’…

International copywriting
type: item
creator: Vivian Zito
date: 2008-06-13T05:36:01Z
subject: adaptation
subject: branding
subject: business
subject: copywriting
subject: marketing
subject: public relations
subject: transcreation
subject: translation agencies
description: Feel free to share our 5-part series on international copywriting... The post International copywriting appeared first on East Asia Translators Journal.
encoded: Feel free to share our 5-part series on international copywriting… English-to-Japanese translation for persuasion: Words to the wise (and words of warning!) http://japanese-web.com/?p=23&akst_action=share-this Dealing with special sensitivities – a real-world international copywriting case study http://japanese-web.com/?p=26&akst_action=share-this Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres” http://japanese-web.com/?p=28&akst_action=share-this Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency http://japanese-web.com/?p=31&akst_action=share-this Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results http://japanese-web.com/?p=34&akst_action=share-this Del.icio.us users: Thank you! http://del.icio.us/rofea/?setcount=100 http://del.icio.us/clairish/japanese http://del.icio.us/webobserver/japanese http://del.icio.us/kathleen_fasanella/marketing http://del.icio.us/webmarketingideas The post International copywriting appeared first on East Asia Translators Journal.

Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results
type: item
creator: Vivian Zito
date: 2008-05-28T07:19:09Z
subject: branding
subject: copywriting
subject: Japanese translation
subject: marketing
subject: Practical wisdom
subject: Projects
subject: translation
description: Learn six important steps for international copywriting projects and find out how to ensure great results working with any translation services company. The post Six steps for preparing a nuanced marketing campaign for a local translation… and getting great results appeared first on East Asia Translators Journal.
encoded: Part five of our five-part series on international copywriting. Learn six key steps for working with a translation agency when you have a culturally sensitive marketing campaign (web copy, ad copy, etc.) to adapt to a local market. Find out how to prepare for a successful project – and learn about a few red flags to watch out for in the process. International copywriting (all articles) Follow 6 key steps. Avoid pitfalls. A prerequisite for all of our tips below is to find a local copywriting supplier with marketing savvy, lots of experience and a work style compatible with your team’s. And, truth be told, though one of us works at a leading Japanese translation agency, we know that not all companies and projects are a good fit. Carefully choose a vendor who works the way you need them to work. For the sake of today’s article, let’s assume you’ve already found the right agency. When you’ve selected a vendor and you’re about to order the full process, from translation through independent proofreading through a final copy rewrite, here are six preparation steps that will take you a long way toward a satisfactory result. 1. Prepare a copywriting brief. The purpose is to give the vendor some background and explain the persuasive intent of the copy. There’s no special format necessary when writing a brief. You could put it all in an email if you prefer. Just be sure to explain the target market/audience, the context of the campaign, the company’s branding strategy, and any visuals that go along with the copy. Most importantly, explain what the current copy is meant to say to the reader, the impact and/or effect it’s supposed to have. 2. Save and share background materials. Always keep your original source files for layouts in whatever program (InDesign, Illustrator, Flash, etc.) with editable text layers (if you’re not familiar with that term, just pass it on to your graphic designer!). In fact, always keep everything related to the original campaign development or transl…

Free Japanese translation?
type: item
creator: Vivian Zito
date: 2008-05-20T04:03:58Z
subject: Japanese translation
description: New to this blog? Can we help you with Japanese translation? The post Free Japanese translation? appeared first on East Asia Translators Journal.
encoded: Can we help you? Japanese for free… If you’re just looking for a Japanese word or phrase, you can try your luck with machine translation, here. Better quality, for a fee. (Not free.) If you’re looking for professional Japanese translation services, this is where you’ll want to start. The post Free Japanese translation? appeared first on East Asia Translators Journal.

Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency
type: item
creator: Vivian Zito
date: 2008-05-19T09:51:48Z
subject: copywriting
subject: marketing
subject: Practical wisdom
subject: translation agencies
description: Seven tips for selecting a translation services agency to translate persuasive sales or marketing copy for new languages and cultures. The post Selecting translation companies for copywriting: Seven tips for evaluating and choosing the right agency appeared first on East Asia Translators Journal.
encoded: Part four of our five-part series on international copywriting. Your translation service agency –and the copy they produce for you– affects how an entire country and culture thinks about your products and services. No pressure or anything. Since you often don’t know the new language or culture, it’s critical to select a trustworthy, experienced vendor in the target country. Here are seven unbiased tips for evaluating and selecting the right translation services and copywriting agency. International copywriting (all articles) International copywriting: 7 Tips. If you’re new to this blog or to the exciting world of translation services companies, you might want to start here to find out why “persuasive copy translation” services are such a big deal. By persuasive copy, we mean materials meant to persuade – such as sales, advertising and marketing materials or press releases. This ballgame differs significantly from translating straightforward text, such as user manuals. For persuasive copy, picking the right vendor for you and your project is critical. Though we work for a firm, which offers English-to-Japanese copywriting services, we intend these tips to be unbiased, honest recommendations gained from our own experience. These seven tips will help anyone assess any translation services firm, so you can choose the best fit for you. Like tips? Check out this post on how to prepare for a translation project, once you’ve picked the right vendor. 1. Choose an agency, not a freelancer. There are thousands of brilliant freelancers in our business, but only an agency has the resources to handle the entire process of adapting marketing campaigns. We admit that this is a controversial statement. There are many freelance translators who genuinely believe that if they work together with the end-client’s local office they can produce ad-agency-quality marketing copy in the local language. The truth is that a freelancer and the client’s local office in the target country both hav…

Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
type: item
creator: Vivian Zito
date: 2008-04-25T09:42:56Z
subject: adaptation
subject: branding
subject: copywriting
subject: marketing
subject: People
subject: translation agencies
description: What is an "adaptation agency"? Find out here. The post Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres” appeared first on East Asia Translators Journal.
encoded: Part three of our five-part series on international copywriting. An adaptation agency provides a level of service that differs from the straightforward service you tend to expect from a translation services company. Below, find out exactly what makes the difference. Burton · Münch & Partner World Wide Writers What’s advertising sans frontieres? We wish we had been the ones to coin that phrase, but it most likely was first used by Mike Münch of Germany’s top adaptation agency, Burton · Münch & Partner World Wide Writers (BMPwriters), specialists in creative translation copywriting that goes the extra mile. An adaptation agency is like a translation agency cross-bred with an ad agency + branding consultancy + copywriting firm. Think high end, high quality service (and really nice offices). BMPwriters’ clients are advertising and PR agencies that need BMPwriters’ help to give clients “a compelling voice internationally.” If you have a multilingual ad campaign that has to be rendered pitch-perfect and culturally savvy in different international markets, and you have the budget to invest in top quality service, consider going with an adaptation agency. They’ll guide you smoothly through the entire process. Adaptation agencies are designed to offer full-on consulting. They’re prepared to take their time working with clients in a more intimate way than you’ll find at ordinary, volume-oriented translation agencies, explains Mike, a friend of ours and co-founder of BMPwriters. Working with advertising, public and investor relations agencies as well as marketers going global, BMPwriters has built up substantial adaptive copywriting and consulting expertise. “Adaptation agencies close the gap between translation and copywriting,” considered Mike during a recent phone conversation… It’s all about readjusting and fine-tuning the original message so it can perfectly home in on the target group, which is always a critical balancing act. On the one hand, the adaptation must reflect…

Dealing with special sensitivities – a real-world international copywriting case study
type: item
creator: Vivian Zito
date: 2008-04-10T08:49:02Z
subject: business
subject: copywriting
subject: Particular cases
subject: People
subject: small business
description: Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team. The post Dealing with special sensitivities – a real-world international copywriting case study appeared first on East Asia Translators Journal.
encoded: Part two of our five-part series on international copywriting Some products and services are particularly challenging to sell in international markets due to target buyers with cultural differences and unique buying tendencies. In this case study, find out how a financial services company reached wealthy, but cautious, Japanese investors with a well-executed website. Learn how our own English-to-Japanese copywriting team helped them rewrite and revamp their web copy – and find out the results. Nicholas Rose: Private banking advisor International copywriting case study We keep telling you how valuable it is to think carefully about international copywriting projects, and here’s some more inspiration. One of our favorite copywriting success stories is about our development of Japanese web copy for our client Nicholas Rose. As the sole Japan-focused partner at Invest Partners Wealth Management AG, he’s responsible for marketing to Japanese web surfers who are interested in Swiss private banking and wealth management. When we worked on this project a couple of years ago, private banking had recently become more popular in Japan. Prudent risk-taking by Japanese investors was more common than it had been in the 1990s. So, off-shore providers such as Invest Partners were able to compete in Japan against a growing number of domestic private banking firms. Invest Partners came to us to launch their website, invest-partners.jp, which needed to emphasize that ‘Swiss private banking is just as safe as savings and investments offered inside Japan, and comes with unique advantages.’ Now, we consumers, Japanese or otherwise, don’t buy financial services the way we buy music or clothing. We don’t tend to make important purchasing decisions on a whim while browsing a website, no matter how trustworthy the seller. Japanese in the demographic targeted by firms providing wealth management services tend to hesitate to identify themselves in an online contact form, let alone make any sor…

Reality check: International advertising
type: item
creator: Vivian Zito
date: 2008-04-01T07:48:05Z
subject: adaptation
subject: branding
subject: copywriting
subject: Japanese translation
subject: marketing
subject: public relations
subject: transcreation
subject: translation agencies
description: Is translation interchangeable with international copywriting? What's the difference? Read on... The post Reality check: International advertising appeared first on East Asia Translators Journal.
encoded: Graphic: Chocolate covered coffee beans International advertising Every now and then we want to post “reality checks” as a way to clarify or qualify claims we’re making in recent posts, especially where we spot ambiguities in our own writing and may have second thoughts after receiving thoughtful and thought-provoking feedback from readers. Global or local? In our post the other day, “English-to-Japanese translation for persuasion: Words to the wise (and words of warning!),” we detoured around the fact that most very large, multilingual advertising campaigns are properly handled not by translation firms but by global advertising agencies and/or adaptation firms. At the more local level, i.e. assuming you have a campaign in one language and want to expand just to one other language for starters, we think it’s possible to create great copy with the assistance of a translation firm in the target country. Since we’re a translation firm in Japan that blogs in English, the latter scenario naturally becomes the focus of our blogging. Truthfully, though? Most professionals in the translation industry are wary of providing valuable marketing assistance at translation agency rates. It’s controversial and worth discussing. We welcome comments from others in the industry. Translate or rewrite? Regarding the same article, we received warm applause from marketing and copywriting people but some misgivings from professional translators. The linguists thought that our interchangeable usage of the words “translation” and “copywriting” was particularly derelict. Well, to be honest, many more web searches are made for “translation” than for “copywriting,” so we used phrases that included both words heavily in that post. There are also gray areas where whoever is managing an international advertising campaign might not know whether to have the source language ad copy translated for the target language or completely rewritten. This leaves the question: How do you choose? The answer: Cas…

Do you believe in transcreation?
type: item
creator: Vivian Zito
date: 2008-03-30T23:47:43Z
subject: adaptation
subject: branding
subject: copywriting
subject: marketing
subject: transcreation
subject: translation
description: So, what's the difference between "translation" and these newer sub-fields called "adaptation" or "transcreation"? The post Do you believe in transcreation? appeared first on East Asia Translators Journal.
encoded: Or do you prefer adaptation? Some people in the translation industry think that “adaptation” and “transcreation” are just buzzword equivalents for plain, old translation. Agencies that are pioneers in adaptation/transcreation beg to differ. Adaptation/transcreation is to translation what copywriting is to writing. So, what’s the difference between translation and adaptation? Adaptation supports marketing. Translation is much more general. Adaptation involves changing both words and meaning but keeping the attitude and persuasive effect. Translation involves changing words but keeping meanings. We describe successful adaptation with words such as “bold” and “creative.” We describe successful translation with words such as “faithful.” Adaptation inevitably requires a team (or a series of teams). Translation can be done by an individual (though independent proofreaders are often involved). Be sure to check out our series of articles on international copywriting. About the author Lawrence LaFerla is the division head for JAPANtranslation and blogger in chief at “Marketing on the Japanese web.” He works in sunny Osaka. The post Do you believe in transcreation? appeared first on East Asia Translators Journal.

English-to-Japanese translation for persuasion: Words to the wise (and words of warning!)
type: item
creator: Vivian Zito
date: 2008-03-30T10:32:48Z
subject: branding
subject: copywriting
subject: Japanese translation
subject: Practical wisdom
subject: translation agencies
description: Learn about English-to-Japanese translation of persuasive copy, find out about translation and copywriting services and make note of the critical pitfalls to avoid. The post English-to-Japanese translation for persuasion: Words to the wise (and words of warning!) appeared first on East Asia Translators Journal.
encoded: Part one of our five-part series on international copywriting Whether you’re a small business owner, an advertising/PR agency professional or a corporate marketing executive, how you approach the process of translating persuasive copy – annual reports, advertising, web copy or press releases – can make or break international marketing efforts. Find out how and why companies outsource copywriting to translation agencies more often lately. And, learn more about common pitfalls you must avoid in your next copy translation project. Graphic: Maniackers Design Translation for persuasion Most of us in the translation services business can list some hilarious instances when clients have come to us with overly literal translations that had been done by novice freelancers. When the original English ad copy for high-priced women’s accessories includes the expression “Love makes the world go ’round,” translations in other languages may use entirely different local idioms to correctly carry a similar feeling and convey the attitude that’s supposed to attach to the product line advertised. The original idiom, after all, is supposed to answer the question “How great is love?” It’s not supposed to attempt to explain the physics of whatever it is that actually causes the earth to spin on its axis. Dull, un-persuasive or nonsensical examples of literally translated copy may seem funny to us after the fact – but not funny to the company who runs that copy in an expensive, glossy, four-color print ad to introduce their new line to the lucrative, yet discerning, Japanese market. The goal of translating copy for a new country, language and culture shouldn’t be to say exactly the same thing in all languages. In fact, you can’t say exactly the same thing in every language. The goal is to get equivalent reactions in each language. It’s not always an easy task, but executed correctly – the payoff is well worth the extra care. So, we’ve put together a series of blog articles designed to help …

Tokyo subway? No, global Web Trends Map…
type: item
creator: Vivian Zito
date: 2008-03-01T07:17:11Z
subject: branding
subject: business
subject: marketing
subject: People
subject: web development
description: Informationarchitects.jp has "taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map." The post Tokyo subway? No, global Web Trends Map… appeared first on East Asia Translators Journal.
encoded: Based on the Tokyo area train map, informationarchitects.jp – Information Architects Japan, also known as “iA,” sometimes clients of ours – have created their second annual “Web Trends Map.” Actually, it has nothing to do with Tokyo subways or train lines and everything to do with the planet’s most successful and influential websites, starting with the obvious: Google, Wikipedia, YouTube etc. replacing the heart of Tokyo. But the closer you look, as the lines spread out around the global village, you’ll notice some cheeky neighborhood naming and interesting website choices. (Did you click the thumbnail, above?) Choices were based on all sorts of factors ranging from global branding/marketing to design to usability to plain old “coolness,” but the overriding factor has to have been influential-ness. Order the huge paper version for your office wall. They’re printing only 1000 of them, so contact iA while supplies last! http://informationarchitects.jp/web-trend-map-2008-beta/ The live, clickable version… http://informationarchitects.jp/start/ Do you Digg? If you Digg, then Digg this: http://digg.com/tech_news/Web_Trends_Map_2008 The post Tokyo subway? No, global Web Trends Map… appeared first on East Asia Translators Journal.

About “Marketing on the Japanese web”
type: item
creator: Vivian Zito
date: 2008-02-28T07:29:05Z
subject: marketing
description: Just a bit of news regarding our blog... The post About “Marketing on the Japanese web” appeared first on East Asia Translators Journal.
encoded: We’ve finally written our About page. So, without further ado… http://japanese-web.com/about/ More articles coming in March. By the way, we’re looking for contributors. See the same link, above, for more information. The post About “Marketing on the Japanese web” appeared first on East Asia Translators Journal.

Clients’ confusions about the difference between translation memory and machine translation
type: item
creator: Vivian Zito
date: 2008-02-08T10:11:31Z
subject: copywriting
subject: Japanese translation
subject: localization
subject: Practical wisdom
subject: public relations
subject: translation
subject: translation agencies
description: I would love it if translation professionals would comment on this post and tell us your stories of client misconceptions about computer-assisted translation tools. The post Clients’ confusions about the difference between translation memory and machine translation appeared first on East Asia Translators Journal.
encoded: Translation memory manager vs. machine translation To those of us working in the translation industry the two technologies couldn’t be more different in their purpose and usage. But we often find that the two are easily conflated in the minds of people outside our field, including current and prospective clients. Here’s the way we explain the distinction on our company site: The use of translation memory management software (TMM) is not to be confused with machine translation (MT) such as automated online translation applications that translate at the level of vocabulary and grammar – and produce results that typically read like amusing gibberish. TMM assists human translators by allowing them to break a document’s text into segments (sentences, headings or clauses) and pair each source language segment with a translated version. The application manages these human-translated segments so that the same native translator (or another native translator sharing the same database) can call up and recycle the segments as appropriate when working on updates of the same document or similar documents. The result is as natural and native as any other human translation. The use of computer-assisted translation tools saves translation professionals time, so it saves translation clients money. And there are other benefits. You get better standardization and consistency within and between documents. Yes, sir, it’s still human translation I think that clients easily grasp the fact that computer-assisted translation (CAT) tools save time and reduce costs. But they don’t readily understand that we’re still talking about human translation, that TMM software is just a tool in a translation team’s toolbox, or that it helps the team edit the client’s information assets with increased care, consistency and clarity. They understand “translation” but misunderstand “translation memory” Even if laypeople aren’t completely hip to professional translation software, more and more businesses (lar…

Outsourcing Japanese translation
type: item
creator: Vivian Zito
date: 2008-02-01T04:05:46Z
subject: copywriting
subject: localization
subject: People
subject: public relations
subject: translation
subject: translation agencies
description: If you own or work for a translation agency in Europe, North America or elsewhere and you need Japan-based support, you'll find this of interest. The post Outsourcing Japanese translation appeared first on East Asia Translators Journal.
encoded: Many readers already know that JAPANtranslation/WIP Japan provide Japanese translation and copywriting support to overseas language vendors. I like to think that our teams are the most reliable in the business. Well, yesterday we launched a special pricing only for overseas translation agencies. This should interest translation companies with projects that require native Japanese translator-and-proofreader teams that specialize in a particular industry (such as pharmaceuticals, patents, IT, and so on). Check our new Agency-to-agency services page for details about the new pricing, further cost reductions for TM matches and repetitions, and more. Also, this blog will officially launch later in February. You’re invited to subscribe now and we’ll mail you an announcement when things are really rolling. The post Outsourcing Japanese translation appeared first on East Asia Translators Journal.

Whatever you’re successfully marketing in English, you can probably market in Japanese.
type: item
creator: Vivian Zito
date: 2007-11-15T13:15:44Z
subject: branding
subject: localization
subject: marketing
subject: Practical wisdom
description: Would it help your business if you could display your web content for Japanese web users before, say, your competitors do? If there are buyers for what your business offers in your own country, it's probable that there are buyers in Japan as well. How different are Japanese web users, anyway? The post Whatever you’re successfully marketing in English, you can probably market in Japanese. appeared first on East Asia Translators Journal.
encoded: Japanese web users, not unlike Western users, can consciously or subconsciously sense when your business is speaking their language or trying to force them to understand yours. Much of your English-language content can easily be translated, but there are some conventions that are unique to Japan. It’s how you say it that counts. As much as growing businesses are tempted to market on the Japanese web, it can be time-consuming and frustrating hiring both the right language help and the right technical help at reasonable prices. Most Japanese web shoppers search in Japanese, and won’t find a site without at least a page of Japanese, anyway. Hire a qualified web project manager to review your project’s business objectives and the expected customer experience of the Japanese web content, the two common starting points. Once you or your client start seeing results and developing a sense of who the site’s Japanese customers are, the business is primed for more developed Japanese web marketing strategies to attract more precisely targeted traffic and convert more visitors to customers. The post Whatever you’re successfully marketing in English, you can probably market in Japanese. appeared first on East Asia Translators Journal.

Marketing on the Japanese web will launch in February 2008!
type: item
creator: Vivian Zito
date: 2007-01-06T08:35:24Z
subject: Projects
description: If you're involved in the translation industry, agency work, localization, copywriting or related fields, this blog is for you. Would like to get an announcement after the first five articles are up? Use our free sign-up form at the top right of this page. We'll put your on our announcement list! The post Marketing on the Japanese web will launch in February 2008! appeared first on East Asia Translators Journal.
encoded: Graphic: Maniackers Design Okay, I intend to make a serious, committed effort to write daily for this blog. But the first posts will define the entire mission of the blog, so they have to be really good. You see? For that reason, I’m delaying the official launch until February. Right now our department is overwhelmed with client orders. Clients come first. Then the February launch. Then words on this blog will flow out of me, and flow, and flow. You’ll see. Once things are started I won’t belabor the writing process. From then onward, regardless of our busyness, you can expect to see posts all the time. PROMISE! You won’t be able to shut me up. Haha. For now, readers are invited to play with our “Swicki,” a search engine focused on Japanese localization, translation, web development, web design, web content, branding, SEO, marketing and copywriting. Try these searches and feel free to edit the search results: Japanese localization Japanese translation Japanese web development Japanese web design Japanese web content Japanese branding Japanese SEO Japanese search marketing Japanese marketing Japanese copywriting Honestly! Useful, readable content is coming to this blog next month! The post Marketing on the Japanese web will launch in February 2008! appeared first on East Asia Translators Journal.