http://japanese-web.com Japanese translation, copywriting, copy adaptation and transcreation, etc., blogged in plain English. Fri, 01 Aug 2008 06:00:56 +0000 http://backend.userland.com/rss092 en The new search engine called Cuil (pronounced "cool") was supposed to rival Google somehow or other. Well, we tried a search on both Cuil and Google with the same four-word search phrase: "japanese translation company tokyo" Results? Share This http://japanese-web.com/01/we-hate-cuil-love-google/ If you liked our series on international copywriting, please spread the word... http://digg.com/business_finance/International_copywriting  Click "Favorite." Arigatou!!Share This http://japanese-web.com/14/digg-this/ Feel free to share our 5-part series on international copywriting... English-to-Japanese translation for persuasion: Words to the wise (and words of warning!) http://japanese-web.com/?p=23&akst_action=share-this Dealing with special sensitivities – a real-world international copywriting case study http://japanese-web.com/?p=26&akst_action=share-this Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres” http://japanese-web.com/?p=28&akst_action=share-this Selecting translation companies for copywriting: Seven tips for evaluating ... http://japanese-web.com/13/international-copywriting/ Japanese translation in blog posts Thought we'd have a look at bloggers' articles related to Japanese translation. The interests covered in the links below are varied, to say the least, and it's extremely unlikely, dear reader, that every one of these links will interest you. http://blogs.mediapost.com/mobile_insider/?p=187 This is not actually about translation. ... http://japanese-web.com/03/sampling-of-blog-entries-that-mention-japanese-translation/ Part five of our five-part series on international copywriting. Learn six key steps for working with a translation agency when you have a culturally sensitive marketing campaign (web copy, ad copy, etc.) to adapt to a local market. Find out how to prepare for a successful project – and learn about ... http://japanese-web.com/28/six-steps-for-preparing-a-nuanced-marketing-campaign-for-a-local-translation-and-getting-great-results/ Can we help you? Japanese for free... If you're just looking for a Japanese word or phrase, you can try your luck with machine translation, here. Better quality, for a fee. (Not free.) If you're looking for professional Japanese translation services, this is where you'll want to start. We welcome your involvement! Found this ... http://japanese-web.com/20/free-japanese-translation/ Part four of our five-part series on international copywriting. Your translation service agency --and the copy they produce for you-- affects how an entire country and culture thinks about your products and services. No pressure or anything. Since you often don’t know the new language or culture, it’s critical to select ... http://japanese-web.com/19/selecting-translation-companies-for-copywriting-seven-tips-for-evaluating-and-choosing-the-right-agency/ Translation agencies in the blogosphere, Spring 2008 Some recent posts relevant to the industry Of course you may want to have a look at our own recent posts relevant to the translation industry. Then, below, find posts of interest on other blogs... Importance Of Reputation In The Translations Industry Reaching Your Spanish-Speaking Audience with ... http://japanese-web.com/27/translation-agencies-in-the-blogosphere-spring-2008/ Guest article introduction. Many of us have finally woken up to the fact that search engines usually favor authoritative, original content…well, for the most part. Long past are the days when you could fake your way to the top of results by gaming the system with clever linking and awkward copy ... http://japanese-web.com/26/wordpress-search-engine-optimization-101-connecting-people-to-content/ Part three of our five-part series on international copywriting. An adaptation agency provides a level of service that differs from the straightforward service you tend to expect from a translation services company. Below, find out exactly what makes the difference. Burton · Münch & Partner World Wide Writers What's advertising sans frontieres? We wish ... http://japanese-web.com/25/adaptation-agencies-plain-old-translation-agencies-all-about-advertising-sans-frontieres/ Part two of our five-part series on international copywriting Some products and services are particularly challenging to sell in international markets due to target buyers with cultural differences and unique buying tendencies. In this case study, find out how a financial services company reached wealthy, but cautious, Japanese investors with a ... http://japanese-web.com/10/dealing-with-special-sensitivities-a-real-world-international-copywriting-case-study/ Graphic: Chocolate covered coffee beans International advertising Every now and then we want to post "reality checks" as a way to clarify or qualify claims we're making in recent posts, especially where we spot ambiguities in our own writing and may have second thoughts after receiving thoughtful and thought-provoking feedback from readers. Global or ... http://japanese-web.com/01/reality-check-international-advertising/ Or do you prefer adaptation? Some people in the translation industry think that "adaptation" and "transcreation" are just buzzword equivalents for plain, old translation. Agencies that are pioneers in adaptation/transcreation beg to differ. Adaptation/transcreation is to translation what copywriting is to writing. Here's a sampling of web copy from some these agencies' ... http://japanese-web.com/31/do-you-believe-in-transcreation/ Part one of our five-part series on international copywriting Whether you’re a small business owner, an advertising/PR agency professional or a corporate marketing executive, how you approach the process of translating persuasive copy – annual reports, advertising, web copy or press releases – can make or break international marketing efforts. Find ... http://japanese-web.com/30/english-to-japanese-translation-for-persuasion-words-to-the-wise-and-words-of-warning/ Based on the Tokyo area train map, informationarchitects.jp - Information Architects Japan, also known as "iA," sometimes clients of ours - have created their second annual "Web Trends Map." Actually, it has nothing to do with Tokyo subways or train lines and everything to do with the planet's most successful and ... http://japanese-web.com/01/tokyo-subway-no-global-web-trends-map/ We've finally written our About page. So, without further ado... http://japanese-web.com/about/  More articles coming in March. By the way, we're looking for contributors. See the same link, above, for more information.Share This http://japanese-web.com/28/about-marketing-on-the-japanese-web/ Translation memory manager vs. machine translation To those of us working in the translation industry the two technologies couldn't be more different in their purpose and usage. But we often find that the two are easily conflated in the minds of people outside our field, including current and prospective clients. Here's the ... http://japanese-web.com/08/clients-confusions-about-the-difference-between-translation-memory-and-machine-translation/ Many readers already know that JAPANtranslation/WIP Japan provide Japanese translation and copywriting support to overseas language vendors. I like to think that our teams are the most reliable in the business. Well, yesterday we launched a special pricing only for overseas translation agencies. This should interest translation companies with projects that ... http://japanese-web.com/01/outsourcing-japanese-translation/ Japanese web users, not unlike Western users, can consciously or subconsciously sense when your business is speaking their language or trying to force them to understand yours. Much of your English-language content can easily be translated, but there are some conventions that are unique to Japan. It's how you say ... http://japanese-web.com/15/whatever-youre-successfully-marketing-in-english-you-can-probably-market-in-japanese/ Graphic: Maniackers Design Okay, I intend to make a serious, committed effort to write daily for this blog. But the first posts will define the entire mission of the blog, so they have to be really good. You see? For that reason, I'm delaying the official launch until February. Right now our ... http://japanese-web.com/06/marketing-on-the-japanese-web-will-launch-in-december-2007/