What is an “adaptation agency”? Find out here.
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Entries from April 2008
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
April 25th, 2008 · 2 Comments
Tags: translation agencies · adaptation · branding · copywriting · marketing · People
Dealing with special sensitivities – a real-world international copywriting case study
April 10th, 2008 · No Comments
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
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Tags: small business · copywriting · business · Particular cases · People
Reality check: International advertising
April 1st, 2008 · 6 Comments
Is translation interchangeable with international copywriting? What’s the difference? Read on…
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Tags: Japanese translation · adaptation · transcreation · public relations · translation agencies · copywriting · branding · marketing
