What is an "adaptation agency"? Find out here.
Adaptation agencies cf. plain old translation agencies: All about “Advertising sans frontieres”
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Dealing with special sensitivities – a real-world international copywriting case study
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Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
Reality check: International advertising
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Is translation interchangeable with international copywriting? What's the difference? Read on...