Marketing on the Japanese web: Japanese translation, copywriting, copy adaptation and transcreation, etc., blogged in plain English.

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Entries from July 2009

Defining and maintaining a core brand essence globally

July 9th, 2009 · No Comments

Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.

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Tags: branding · adaptation · copywriting · business · Practical wisdom · People