These days, savvy companies and brands want their localized copy to do more than just sell. Quick Lingo’s Robert Davies notes that many of their clients are “interested in promoting or even creating a whole lifestyle to which what they produce is integral.”

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Feel free to share our 5-part series on international copywriting…

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Is translation interchangeable with international copywriting? What’s the difference? Read on…

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So, what’s the difference between “translation” and these newer sub-fields called “adaptation” or “transcreation”?

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