East Asia Translation Business News
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Category Archives: business
SDL’s LSP Partner Program
One major step in developing the translation/localization industry.
Defining and maintaining a core brand essence globally
Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
International copywriting
Feel free to share our 5-part series on international copywriting…
Dealing with special sensitivities – a real-world international copywriting case study
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
Tokyo subway? No, global Web Trends Map…
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”