Establish a clear, definitive and constant essence for your global brand and maintain the flexibility to adapt and expand to reflect local needs. A guest article by Jonathan Finer.
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Entries Tagged as 'business'
Defining and maintaining a core brand essence globally
July 9th, 2009 · No Comments
Tags: branding · adaptation · copywriting · business · Practical wisdom · People
International copywriting
June 13th, 2008 · No Comments
Feel free to share our 5-part series on international copywriting…
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Tags: public relations · adaptation · transcreation · translation agencies · branding · business · copywriting · marketing
Translation agencies in the blogosphere, Spring 2008
April 27th, 2008 · 2 Comments
Some recent posts relevant to the industry
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Tags: translation agencies · translation · business · People
Dealing with special sensitivities – a real-world international copywriting case study
April 10th, 2008 · No Comments
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
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Tags: small business · copywriting · business · Particular cases · People
Tokyo subway? No, global Web Trends Map…
March 1st, 2008 · 1 Comment
Informationarchitects.jp has “taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.”
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Tags: branding · web development · business · marketing · People
