These days, savvy companies and brands want their localized copy to do more than just sell. Quick Lingo’s Robert Davies notes that many of their clients are “interested in promoting or even creating a whole lifestyle to which what they produce is integral.”
Read the full article.
Tags: adaptation · branding · copywriting · marketing · Particular cases · transcreation · translation · translation agencies
Read a case study about how a financial services company entered a lucrative, but sensitive market with the help of a committed Japanese copywriting team.
Read the full article.
Tags: business · copywriting · Particular cases · People · small business
